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Two of the most effective methods of digital marketing for online pharmaceutical companies include search engine optimization (SEO) and pay-per-click (PPC).
Email marketing may seem to be old hat in 2023, but it’s a tried and tested strategy that has a lot to offer. Here’s a look at the benefits for pharmacies.
B2B website design and development shares many of the same aims as a B2C website, but there are also some differences to bear in mind. Here are some pointers.
If your website ranks reasonably well in search engines it can feel like a gamble to remodel the structure and content. Here are some tips for the best results.
Bad websites tend to have a few factors in common with the design, build, layout and content. Here are some of the most frequent web design mistakes to avoid.
Social media and B2B pharmaceutical marketing might not seem like a natural fit. However, it is an effective way of generating contacts, leads, and sales.
The world of pharmaceutical marketing is well regulated but this wasn’t always so. Here’s a look at the alarming early marketing methods for medicinal products.
When it comes to search engine optimisation there is no ignoring the power of Google and it’s worth keeping up to date with how it prioritises website rankings.
Good product photography builds up trust in the authenticity of your website and leads to increased sales. Here are some tips for stand out product photography.
Influencer marketing is a popular way for brands to engage with an audience and promote their products. Here’s a look at how they are used in the pharma sector.