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The world of marketing is filled with unique voices and a wide variety of ways to get your message across.
The use of SEO is vital in creating compelling content to attract people to your website and raise awareness of your presence and what you offer.
The pharmaceutical industry has been advised to consider multi-channel marketing when it comes to their healthcare campaigns to reach as many people in as many ways as possible. According to the Financial Express, this is the best way to break time, place, content or...
With how variable the results can be of rebranding exercises, here are some examples of what they get right and what they get wrong.
Pharmaceutical companies that want to expand into the global market might need to change their search engine optimisation (SEO) strategies.
A new report has suggested that the inherently risk-averse culture in the pharmaceutical industry is proving to be an obstacle for digital product launches
Earlier this month (May 11th), the Queen’s annual speech was revealed, stating that there will be a new Data Reform Bill.
Pharmaceutical companies that want to advertise their drugs have been warned about the risk of using social media influencers to do this.
Like all webpages, e-commerce ones still rely on using the right keywords in the content for high search engine optimisation (SEO).
The advent of digital marketing has opened up an ever greater array of possibilities for various sectors, including pharmaceuticals.